Trouble in store as Beano Studios relaunches consultancy

David Prior's picture
by David Prior

Beano Studios has relaunched its consultancy Beano for Brands as Trouble, a full-service creative agency.

The agency will focus exclusively on client briefs underpinned by Beano Studios’ "deep, first hand understanding of kids, teens and millennial parents".

The agency will be led by Beano Studios’ Chief Commercial Officer Matt O’Mara and Managing Director Amy Garrett with a management team including Head of Strategy Tom Pinnock and Executive Director, Business Development Michelle Cfas.

The agency said that Trouble would look to "help brands... understand how these generations will influence business as usual over the next decade".

Beano Studios originally unveiled Beano for Brands as a "kid-first consultancy" in November 2018.