ITV calls review of media planning and buying account

David Prior's picture

ITV has called a review of its media planning and buying account.

Goodstuff Communications won the £8million account back in 2016, with Mindshare having held it for 11 years before then.

The latest brief also covers Britbox, the TV streaming service launched by the broadcaster in November in partnership with the BBC.

ITV has brought in ID Comms to run the process.

A spokesman for ITV said: "In order to represent ITV's updated strategy to move towards being an increasingly digital-first company and our direct-to-consumer focus, we will be reviewing our media agency roster across ITV and BritBox for 2020."