Grey London’s campaign for Volvo celebrates acclaimed conservationist 'The Birdman'

David Prior's picture
by David Prior

Grey London has created a new film for Volvo’s ‘Defiant Pioneers’ series for Sky Atlantic, called The Birdman, which celebrates the work of one of the world’s leading conservation biologists.

Set in Wales and Mauritius, the film highlights the work of Professor Carl Jones MBE – “The Birdman” in the film – who has helped to save five bird species from extinction, as well as three reptiles, a fruit bat and several plants.

He is best known for his work in conserving the Mauritius kestrel which at one point had just four individuals left in the world.

The Birdman - Sky Atlantic sponsorship ident

The film is the centrepiece of a wider campaign that will run across TV, VOD and social in the UK, and is part of a partnership Volvo Car UK have with Durrell Wildlife Conservation Trust. Media planning and buying is by Mindshare, with support on social by digital agency Mediablaze. 

It's the seventh episode in Volvo Car UK and Grey London’s ‘Defiant Pioneers’ series, which focuses on the people who are pioneering innovations out of a passion for improving lives and benefitting the world around them.

Georgina Williams, Head of Marketing at Volvo Car UK, said: “Our latest sponsorship campaign with Sky Atlantic is a powerful depiction of someone who has made it his life’s work to protect and conserve our natural environment. It has been a privilege to work with Professor Carl Jones MBE, and Durrell, whose work has inspired us in our mission.”